Are you a restaurant owner wishing to enhance the customer experience with the help of a brand new tech in-house? So, how about bringing EMV tech for the brand new customer experience? Let us walk you through the facts about how the EMV chip card acceptance will work out with your POS system restaurant.
EMV – how exactly does it work
The EMV (Europay, Mastercard, Visa) standard is basically about the latest smart card technology. EMV chip cards may look like the usual magnetic strip cards available for payment but they are different due to the microprocessors or chips embedded in them. These microprocessors help the card to carry a distinctive cryptogram that is validated by the issuer.
Changes in the Customer Experience
There are two main changes in the customer experience – first, the customer doesn’t swipe the card but inserts it into the card reader and second, the card will remain inside the reader for the time of a transaction. Many restaurant points of sale systems can be used to accept the EMV chip cards, with just a little bit changes in the configuration and updating the card reader at hand.
Helping Customers with the EMV transaction process
Assisting customers can be efficient when your restaurant’s sales associates and cashiers are trained thoroughly on the EMV transaction process. You can also help your customers with the help of prompts on the device that you use plus any crucial signage on it which are some of the CRM benefits of the POS system of your restaurant.
Tip adjustment in EMV cards
The tips work different for the EMV cards – the standard credit cards have the option of tip after the transaction whereas, in EMV, the total transaction must be known beforehand. Since the tip is asked before the transaction, it may become uncomfortable both for customers and servers.
Solution to the tip problem due to EMV
The choice of solution for the tip problem is by using the best pos system for a restaurant that uses hand-held device terminals that the staff can take to the customers for running the transactions at the table itself. By the tableside transaction, the server can place the card and the total amount including tip then and there itself.
Talking to the customers about EMV
Using CRM customer service to explain to your customers why EMV chip cards are more secure than the conventional magnetic strip cards can be beneficial to your restaurant business. Since EMV allows reduced frauds and provides better security, your customer feels safe and satisfied and your sales increase.
Tablet-based solutions for Bars
Today, there are many bar POS system that offers a tablet-based solution for EMV mechanism that enables both taking orders through the server and accepting the payments table-side. Also, this helps for the checkout at busy times in the bars and restaurants.
Making a transition towards enhancing the customer experience at the POS for restaurants can be complicated as well as time-taking. Even though the new EMV standards and the migration process are sophisticated than the conventional magnetic-stripe transactions, EMV has many benefits that your customers can avail – reduced fraud and boost in privacy. So, getting acquainted with the EMV standards are worth the trouble – it is a win-win both for customers as well as your restaurant business.
